Packaging guide

Write a better packaging brief

A clear brief makes it easier to choose between packaging formats and materials.

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Describe the use

Explain what the packaging will hold, how it will be filled and how customers will handle it. Include portion size, temperature and transport requirements.

Confirm the details

Ask about dimensions, lid fit, stacking, printing and order quantity. Review samples before committing to a format.

Request the supporting documents

Ask for the complete material specification and any testing relevant to your intended use. Confirm the disposal instructions that can be communicated to customers.

Review material choices